01 · FACE
BEGIN
Cushion gel cleanser, 150 ml
A low-foam gel that rinses clean.
$32
THE ROUTINE
Four steps. About two minutes.
No twelve-step regimen to learn first. Start with the basics and do them every day.
01
BEGIN
Massage a pump into damp skin, then rinse. Cleans without that tight, stripped feel.
02
DRINK
Press two or three drops into skin while it's still damp. Water-light, no tack.
03
KEEP
Smooth a pea-sized amount over face and neck. Locks in moisture and sits well under makeup.
04
SEAL
Swipe on lips last thing, and whenever they feel dry.
SHOP
Pick one, or take all six.
02 · FACE
DRINK
Hydrating serum, 30 ml
The hydration step of the routine.
$46
03 · FACE
KEEP
Daily gel-cream moisturizer, 50 ml
Light enough for combination skin, enough for every day.
$42
04 · FACE
SEAL
Conditioning lip balm, 10 ml
Untinted, non-sticky, no tingle.
$16
BODY
SOAK
Hydrating body wash, 250 ml
A body wash that leaves skin feeling soft.
$28
BODY
STAY
Daily body lotion, 200 ml
Absorbs fast; doesn't transfer onto clothes.
$36
Formulated without the things that make starting harder.
Your first routine shouldn't sting, tingle or leave you guessing.
No menthol or cooling agentsNo high-strength acidsNo SPF actives (use your own sunscreen)
If your skin reacts, stop using it and tell us. We'll make it right.
Questions
I've never had a routine. Where do I start?+
Start with the four face steps in order: BEGIN, DRINK, KEEP, SEAL. Morning and night is ideal; once a day is a fine start.
Will it work for combination or oily skin?+
KEEP is a gel-cream, light enough for combination skin. If you're oily, you may want less of it in the T-zone.
I have sensitive skin. Is it safe for me?+
We left out menthol, cooling agents and strong acids. Patch-test anything new on your inner arm first, and if your skin reacts, stop and contact us.
Does it have SPF?+
No. Finish your morning routine with your own sunscreen.
Can I use it under makeup?+
Yes. DRINK and KEEP are made to layer without pilling.
Is the bundle a gift box?+
The bundle is all six products at a lower price, shipped together.
What if it's not for me?+
Contact us within 30 days of delivery and we'll make it right with a refund or exchange. See our refund policy for details.
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